True or False: When buying a new car, you must pay the sticker price.

The statement that you must pay the sticker price when buying a new car is false. The sticker price, also known as the manufacturer's suggested retail price (MSRP), is simply a guideline set by the manufacturer. It is not a mandatory price that a buyer has to agree to.

In practice, many factors can influence the final price of a vehicle, including negotiations between the buyer and the dealer, market demand for the vehicle, and any available promotions or incentives. Additionally, buyers can shop around at different dealerships, which may lead to better deals and lower prices than the sticker price.

Because of this potential for negotiation and variation in pricing, it is common for buyers to pay less than the sticker price, making the correct answer false.